Helsinki, – November 5, 2016 – The Helsinki REDS, the recently founded eSports organization announces a significant partnership with Battery Energy Drink.

“We are extremely excited about this partnership and look forward to cooperating with the team and the organization behind it. eSports is growing fast and this is a fantastic opportunity for us to get involved with gaming”, says Laura Niskanen, brand manager of Battery Energy Drink.

Battery’s parent company Oy Sinebrychoff Ab has for the past 31 years been the main sponsor of IFK Helsinki ice hockey club, which is the founder of Helsinki REDS eSports organization.

“Long term partnership between Oy Sinebrychoff Ab and IFK Helsinki makes a great starting point for our cooperation with Battery. We are excited about the opportunities this gives for both of us”, says Helsinki REDS project manager Jussi Patjas.

Battery energy drink is an energy drink brand by Sinebrychoff in Finland. The brand was launched in 1997 as the first energy drink in Finland. Battery energy drink is celebrating its 20 yrs anniversary in 2017. The brand has strong foothold in Finland and Nordics and sold in about 20 other countries in the World.

The brand is all about pure energy to keep you going and doing whatever you need or want to do. That’s the long and short of it. Function over fuss.